客体、关系与情感:物质性视角下的重大主题报道创新研究

Objects,Relationships and Emotions:A Study on Journalistic Innovation in News Coverage of Major Themes from the Perspective of Materiality

数字技术深度嵌入的互联网新闻业涉及更多元的参与主体,新闻实践呈现日益显著的关系之维。新闻业多重关系的互构是新闻主体发挥能动性的结果,而作为情感产生基础、连接中介的新闻客体亦是其中的重要纽带。基于此,本文从物质性视角出发,重点考察了新闻客体在“党的二十大”这一重大主题报道创新中的作用。研究发现,新闻硬客体为新闻生产主体提供情感塑造、体验的空间场所,助推生产创新;新闻软客体为新闻生产主体借助内容创新实现情感的传递提供物质基础;软硬客体的交织使产品创新得以实现,从而产生情感共鸣;新闻意外客体影响不同主体间的情感连接程度。借助新闻客体,传统主流媒体实现了主题报道的创新,提高了舆论传播力、引导力和影响力。

Online journalism,which is deeply embedded in digital technology,involves more diverse participants,and news practice presents an increasingly significant dimension of relationship.The interconstruction of multiple relationships in journalism is not only the result of the initiative of news subjects,but also relies on news objects as the basis for emotional generation and an important link connecting intermediaries. Based on this,this article focuses on the role of news objects in the innovation in news coverage of the major themes of the 20th CPC National Congress from the perspective of materiality. It is found that the hard objects of news provide a space for the emotional shaping and experience of news production subjects,and promote production innovation. The soft objects of news provide a material basis for news producers to realize the transmission of emotions with the help of content innovation. The interweaving of soft and hard objects enables product innovation to be realized,resulting in emotional resonance;The unexpected objects of news affect the degree of emotional connection between different subjects. With the help of news objects,traditional mainstream media makes innovation in news coverage of major themes,and improves the power to communicate,lead and impact.