2023年中国电影春节档:观察与启示录

The Chinese Cinema during the 2023 Spring Festival:Observations and Revelations

2023年春节档电影票房为67.58亿元,呈现出较为“红火”的态势。春节档电影就总体而言,类型样态较为丰富,票房与口碑均表现不俗。春节档电影呈现出新主流电影的可持续与多样化发展、“青年向”“想象力消费”需求继续增长、系列电影与品牌化优势明显等特点。相应地,也存在一些值得注意的问题和不足。2023年春节档对于中国电影的未来发展具有重要的经验总结和启发性意义。

The box office of the 2023 Spring Festival was$6.758 billion,showing people’s firing enthusiasm for cinema.In general,the Chinese cinema during the 2023 Spring Festival was rich in genres and well-performing in terms of box office and quality.It features the sustainable and diversified development of the New Mainstream movies,the growing demand for"youth-oriented"imagination consumption,and the advantages of series movies and branding,while showing problems and shortcomings.The experience of the Chinese cinema during the 2023 Spring Festival is revealing and inspiring for the future development of Chinese cinema.