包装设计中逻辑思维与设计想象的平衡

The Balance Between Logical Thinking and Design Imagination in Packaging Design

包装设计是工业化的产物,其最重要的使命之一是促进销售。包装设计的逻辑思维从理性层面参与设计过程,设计想象则从感性层面参与设计过程。本文梳理了包装设计的逻辑思维的具体内容,以及设计想象需要依从的三点原则。探讨了包装设计中逻辑思维与设计想象的平衡关系,以期对将来的设计实践有所启发。

Packaging design is a product of industrialization, and its most important mission is to promote sales. The logical thinking of packaging design participates in the design process from the rational level,while the design imagination participates in the design process from the perceptual level. This article sorts out the specific content of the logical thinking of packaging design, as well as the three principles that design and imagination need to follow. This paper discusses the balance between logical thinking and design imagination in packaging design, in order to inspire future design practice.