传统文化元素在品牌包装设计中的应用

The Application of Traditional Cultural Elements in Brand Packaging Design

随着社会经济的快速发展,各品牌之间的竞争压力逐渐增大,为了能在激烈的市场竞争中脱颖而出,各品牌需要不断优化产品的功能,还需要加强品牌包装设计。提高品牌包装设计质量,可以在设计中应用传统文化元素,借助传统文化元素多样形式,提高品牌包装设计的视觉传达效果,同时提升其文化韵味,从而提升消费者对品牌包装的品味感。主要分析了传统文化元素在品牌包装设计中的应用意义,并总结了几种不同的传统文化元素在品牌包装设计中的应用,以期能为后续品牌包装设计工作提供有效参考。

With the rapid development of social economy, the competitive pressure between brands is gradually increasing, in order to stand out in the fierce market competition, the brands need to constantly optimize the function of the product, but also need to strengthen the brand packaging design. To improve the quality of brand packaging design, traditional cultural elements can be applied in the design, with the help of various forms of traditional cultural elements, improve the visual communication effect of brand packaging design, and enhance its cultural flavor, so as to enhance consumers’ taste sense of brand packaging. This paper mainly analyzes the application significance of traditional cultural elements in brand packaging design, and summarizes the application of several different traditional cultural elements in brand packaging design, in order to provide effective reference for the follow-up brand packaging design work.