浅议文创产品包装设计中非遗文化元素的共融与创新

On the Integration and Innovation of Intangible Cultural Heritage Elements in the Packaging Design of Cultural and Creative Products

随着旅游产业经济的快速发展,非遗文化与文创结合可以创建新型经济,将非遗文化元素融入到文创产品包装设计中,既可以赋予文创产品以文化的特征,又能够起到弘扬非遗文化、传播非遗文化的作用,因此在文创产品包装设计中融入非遗文化元素既符合经济发展,又能够在一定程度上推动非遗文化传承。本文结合实例,对文创产品包装设计与非遗文化元素的共融与创新进行研究,以供大家交流和分享。

With the rapid development of tourism industry economy, the combination of intangible cultural heritage and cultural innovation can create a new economy. The integration of intangible cultural heritage elements into the packaging design of cultural and creative products can not only give cultural characteristics to cultural and creative products, but also play a role in promoting intangible cultural heritage culture and spreading intangible cultural heritage. Therefore, the integration of intangible cultural heritage elements into the packaging design of cultural and creative products is in line with economic development, it can also promote the inheritance of intangible cultural heritage to a certain extent. This paper studies the integration and innovation of cultural and creative product packaging design and intangible cultural elements with examples for everyone to exchange and share.