“一带一路”视阈下中国武术跨文化传播策略研究

On the Cross-cultural Communication Strategy of Chinese Wushu from the Perspective of "the Belt and Road"

“一带一路”倡议的提出,为国家间文化、经济、政治的合作与交流架起新的桥梁,同时也为中国武术跨文化传播打开了新的突破口。从文化视角入手,文章运用文献资料法、历史调查法和比较研究法,对中国武术跨文化传播现状进行对比分析,研究认为:现阶段中国武术跨文化传播主要面临文化本位缺失、国外武术理念误区、国际传播能力不足等问题。在“一带一路”倡议的指引下,中国武术跨文化传播应从培养文化自觉、树立文化自信,提升文化核心竞争力;求同存异、与时俱进,创建差异化传播模式;培育人才、“软硬”皆施,健全多元化传播体系三个方面入手,及时调整传播策略。

The "Belt and Road" Initiative builds a new bridge for cultural, economic and political cooperation and exchange between countries, and also opens a new breakthrough for the cross-cultural communication of Chinese martial arts. Starting from the cultural perspective, this paper makes a comparative analysis of the current situation of Chinese martial arts cross-cultural communication by using the method of literature, historical investigation and comparative research. The research holds that: at the present stage, the cross-cultural communication of Chinese martial arts is mainly faced with such problems as the lack of cultural standard, the misunderstanding of foreign martial arts concepts and the lack of international communication ability. Under the guidance of the concept of the Belt and Road cooperation and development, the cross-cultural communication of Chinese martial arts should cultivate cultural consciousness, establish cultural confidence, and enhance the cultural core competitiveness. Seek common ground while reserving differences, keep pace with The Times, and create a differentiated communication mode;Cultivate talents, "soft and hard", improve the diversified communication system from three aspects, timely adjust the communication strategy.