经济与道德:竞技武术商业化发展路径研究

Economy and Morality: on the Development Path of Commercialization of Competitive Wushu

文章运用文献资料法和逻辑分析法,从经济学角度出发,探究竞技武术商业化在经济活动与伦理道德中的内在逻辑,梳理竞技武术商业化经济活动在治理、协调及合法性等层面面临的道德困境,提出重塑竞技武术精神,提升商业情感连接,加强道德约束机制,构建柔性奖惩制度,拓宽商业活动宣传渠道,强化社会监督力量等措施,以助于缓解竞技武术在商业化发展过程中面临的经济利益诱导与道德伦理制约等矛盾,为竞技武术商业化发展提供建设性思路。

By using the methods of literature and logical analysis,this paper explores the internal logic of the commercialization of competitive Wushu in economic activities and ethics from the perspective of economics, this paper analyzes the moral dilemma of the commercial economic activities of Competitive Wushu in the aspects of governance,coordination and legality,and puts forward to reshape the spirit of competitive Wushu, enhance the connection of commercial emotion,and strengthen the mechanism of moral restriction,the construction of the flexible reward and punishment system,the broadening of the publicity of commercial activities,and the strengthening of social supervision will help to ease the contradictions between the economic interest induction and the moral and ethical restriction faced by competitive Wushu in the course of its commercial development,to provide constructive ideas for the commercialization of Competitive Wushu.