“体医融合”视阈下海南健身与健康融合中心服务定位及长效运营机制研究

Hainan Fitness and Health Integration Center under the Integration of Sports and Medicine Research on Service Positioning and Long-term Operation Mechanism

文章采用文献资料研究方法,对开展健身与健康融合中心项目建设的背景意义、服务定位、如何配置以及长效运营模式等问题展开可行性研究并提出建议。研究认为,服务功能单一、场地资源不足、配套建设标准低、融合发展缺乏新动能、信息化智能化缺位等是健身与健康融合中心的现实问题,应将其定位为健康管理连续服务体系、医养结合服务体系、健康监测服务体系、健身设施服务体系、科学健身服务体系、数字健康智能服务体系、健康教育服务体系等。建议采用特许经营模式进行投资运营,相关政府部门做好区域资源规划工作,制定准入和管理标准,构建融合中心与其他相关机构的多级网络体系。

By using the method of literature research, this paper conducts a feasibility study on the background significance, service orientation, how to configure and long-term operation mode of the project construction of fitness and health integration center and puts forward suggestions. According to the research, single service function, insufficient site resources, low supporting construction standards, lack of new driving force for integrated development, and lack of informatization and intelligence are the practical problems of fitness and health integration center, which should be positioned as continuous health management service system,integrated medical and health service system, health monitoring service system, fitness facility service system, scientific fitness service system, digital health intelligent service system Health education service system, etc. It is suggested to adopt the franchise mode for investment and operation. Relevant government departments should do a good job in regional resource planning, formulate access and management standards, and build a multi-level network system integrating the center and other relevant institutions.