基于扎根理论的农村三产融合驱动因素分析--以江西省九江市为例

Analysis of Driving Factors of Rural Integration of Three Industries Based on Grounded Theory--A Case Study of Jiujiang City Jiangxi Province

厘清农村三产融合的驱动力,是当前促进农村产业融合发展的关键问题。对江西省九江市龙头企业、农村合作社、新农人、行业协会等新型农业经营主体开展访谈,运用扎根理论方法,构建了驱动因素模型,研究九江市农村三产融合发展过程中主要影响因素。结果表明,九江市农村三产融合驱动因素主要包括政府因素、主体发展特征因素、成长性因素、市场因素和认知因素。几个因素相互影响、相互联系,形成了稳固的四面体。基于以上研究结论,要通过发挥政府主导作用,加大资源整合力度,提升对三产融合的正向认知,促进九江农村三产融合发展。

Clarifying the driving force of rural integration of three industries is the key issue to promote the integration and development of rural industries.By interviewing the leading enterprises,rural cooperatives,new farmers,trade associations and other new agricultural business entities in Jiujiang City Jiangxi Province,and by using grounded theory,a driving factor model was constructed to study the main influencing factors in the integration and development of rural tertiary industry in Jiujiang City.Results show that the driving factors of rural integration of the three industries in Jiujiang mainly include government factors,the development characteristics of integration subjects,growth factors,market factors and cognitive factors.These factors influence and relate to each other,forming a solid tetrahedron.Based on the above research conclusions,it is necessary to give full play to the leading role of the government,strengthen the integration of resources,enhance the positive cognition of the integration of the three industries,and promote the development of the integration of the three industries in rural Jiujiang.