民俗体育文化产业国际化发展路径研究

Research on the Path of International Development of Folk Sports Culture Industry

讲好中国故事,传播好中国声音,展现好中国形象,离不开特色文化产业的国际化发展。该文运用文献资料法、逻辑归纳法等,由探析民俗体育文化产业国际化发展的意义与价值出发,提出因地制宜,兼容并蓄,提升民俗体育文化产业的对外融合度;丰富内涵,创新形式,加强民俗体育文化产业自身建设,提升民俗体育文化产业国际影响力;打造平台,促进民俗体育文化产业走出去、融进去;构建民俗体育文化产业国际化发展的人才培养体系等发展路径。

Telling Chinese stories well,spreading Chinese voice well,and displaying China’s image well cannot be separated from the international development of characteristic cultural industries.By using the methods of literature and logical induction,this paper starts from the exploration of the significance and value of the international development of folk sports culture industry,and proposes the following development path:acting according to circumstances and embracing inclusiveness to improve the external integration of folk sports culture industry,enriching the connotation and innovating forms to strengthen the construction of folk sports culture industry and enhance the international influence of folk sports culture industry,building a platform to promote folk sports culture industry to go out and integrate,and building a talent training system for the international development of folk sports culture industry.