菏泽农产品地理标志品牌建设策略研究

地理标志产品是产自特定区域,具有的质量、声誉或其他特性本质上取决于该产地的自然环境和人文因素,经国家审核批准以地理名称进行命名的农产品。我国是农业大国,非常注重农产品地理标志品牌建设,有效推动各省市大批优质农产品走向国内和国际市场,获得较好的口碑,创造可观的效益。该文试通过分析山东省菏泽市地理标志品牌建设的现状及存在问题,探寻乡村振兴背景下地理标志品牌的建设策略,为政府和百姓探寻致富路径,以期为更多的地理标志品牌建设提供有价值的参考经验。

Geographical indication products are agricultural products produced in a specific region,whose quality,reputation or other characteristics essentially depend on the natural environment and human factors of the producing area,and are approved by the state to be named after geographical names.China is a large agricultural country,which attaches great importance to the brand construction of geographical indications of agricultural products,effectively promotes a large number of high-quality agricultural products in various provinces and cities to the domestic and international markets,obtains a good reputation and creates considerable benefits.By analyzing the present situation and existing problems of geographical indication brand construction in Heze City,Shandong Province,this paper tries to explore the strategy of geographical indication brand construction in the context of rural revitalization,so as to explore the way for the government and people to get rich and provide valuable reference experience for more geographical indication brand construction.