红色文化社会化传播的目标、原则与机制

The Goal, Principle and Mechanism of the Social Communication of Red Culture

红色文化社会化传播,是将红色文化所蕴含的价值理念、精神力量等向全社会范围传播,为广大人民群众所认知、认可的过程。推进红色文化社会化传播,应实现使人民大众在思想上、情感上和行动上认同红色文化的目标,遵循服务政治与适应市场相统一、理论宣传与实践引导相结合、社会教化与个体内化相统一、现代传播方式与传统传播方式相结合等原则,从宣传教育机制、利益激励机制、制度保障机制和成效评估机制等方面完善红色文化社会化传播机制,以发展繁荣红色文化,为实现中国梦提供强大的精神支撑。

The social communication of red culture is a process of spreading the values and spirit contained in red culture to the whole society for being accepted by the masses.To popularize red culture,it's better to make people accept red culture in mind,emotion,and deed.Besides,it's important to follow such principles as both serving politics and adapting to market,combination of theoretical propaganda and practical guidance,the unity of social indoctrination and individual internalization,and the combination of modern and traditional modes of communication.In order to develop and prosper the red culture,it's better to use such measures as publicity and education,interest motivation,institutional guarantee,effect evaluation,etc.to perfect the social communication mechanism of red culture so as to provide a strong spiritual support for the realization of the Chinese dream.