摘要
蜀绣作为非物质文化遗产,是我国四大名绣之一,也是四川的民族特色和地域特征,被誉为“蜀中瑰宝”。随着经济全球化的深入发展,智能化生活的发展给蜀绣市场带来了新的机遇与挑战。文章采用问卷调查及线下采访的方式,了解大众对蜀绣文创产品的好评度和关注点,以及蜀绣相关从业者的现状,并结合购买者的建议对蜀绣产品未来的发展策略提出了若干建议。
As an intangible culture heritage,Shu embroidery is not only one of the four famous embroideries in China,but also a national characteristic and regional feature of Sichuan,and is hailed as the“treasure of Shu”.With the advancement of economic globalization and intelligent life,Shu embroidery market has ushered in fresh opportunities and challenges.In response to this,the article employs questionnaires and interviews to survey the public’s opinions and concerns about Shu embroidery products,as well as the current status of Shu embroidery practitioners,and makes some suggestions for the future development of Shu embroidery,taking into account the opinions of buyers.
作者
蒋玉婷
刘彩艳
陈怡旭
Jiang Yuting;Liu Caiyan;Chen Yixu(Hope College of Southwest Jiaotong University,Chengdu 610400)
出处
《中阿科技论坛（中英文）》
2023年第3期70-74,共5页
China-Arab States Science and Technology Forum
关键词
蜀绣产品
传承工艺
不等概率三阶段抽样
Logit二元选择模型
聚类分析
Shu embroidery products
Inherit craftsmanship
Unequal probability three-stage sampling
Logit binary choice model
Cluster analysis
