智媒传播议题研究的中西范式比较与本土化路径--以“信息茧房”议题研究为例

Comparison of Chinese and Western Paradigms and Localization Paths in the Study of Intellectual Media Communication Issues-Take the Study of“Information Cocoons”as An Example

智媒时代传播学者的核心研究问题聚焦于媒介与人和社会的关系,“信息茧房”作为其中最具代表性的议题,却在中西方研究中呈现出显著的取向差异。通过对“信息茧房”议题的范式解构,从研究方法、研究核心、研究视角、价值取向和学术立场五个要素进行全面的中西方研究对比,总结中国“信息茧房”研究的范式特点,将之与传统的西方传播学范式比较,发现当前中国传播学研究呈现出一种“和合范式”,即宏观—功能主义、理性—批判主义和人文—技术主义三种本土化范式和合共生而成一种新的范式。最后,指出了“和合范式”的整合思维、以人为本与批判基因三大特点在智媒时代的热点话题计算科学、新新媒介与平台霸权的研究中的潜在价值。

The core research issue for communication scholars in the era of intelligent media is how the media is related to people and society;“information cocoon”,the most representative,has shown significant differences in orientation in Chinese and Western studies.This paper,through the paradigm deconstruction of the“information cocoon”issue,makes a comprehensive comparison between China and the Western studies in terms of research methods,research core,research perspective,value orientation and academic position.By summarizing the characteristics of the paradigm of China’s“information cocoon”research and comparing it with the traditional western communication paradigm,it is found that the current Chinese research presents a“harmony paradigm”,that is,three localization paradigms namely macro-functionalism,rationality-criticism and humanity-technologism co-generate and produce a new paradigm.Finally,it points out the potential value of the three characteristics,namely integrated thinking,people-oriented concept and critical genes,of“harmony paradigm”in the studies of computing science,new new media and platform hegemony,hot topics in the era of intelligent media.