视知觉形式动力理论在视觉设计中的应用——记一场基于“通感分析”的味觉可视化试验

Application of visual perception formal dynamics theory in visual design——An experiment of taste visualization based on synaesthesia analysis

阿恩海姆提出的“视知觉”构建与组织是图像创作与传播的关键环节,其视知觉形式动力理论对当代艺术领域产生了极大的影响,但在平面设计领域中的应用却相对较少。基于阿恩海姆的视知觉形式动力理论研究,探讨了“视知觉”中的“视错觉”在现今印刷媒介设计中的应用,提出了“通感分析法”,结合味觉可视化的通感试验论证了该理论方法的可行性,拓展了其理论在当今平面设计中的应用价值。

Arnheim proposed that the construction and organization of visual perception is the key link of image creation and dissemination,and his theory of visual perception form dynamics has a great impact on the field of contemporary art,but its application in the field of graphic design is relatively small.Based on Arnheim's theory of formal dynamics of visual perception,the possibility of the application of visual illusion,a subdivision of visual perception,in modern print media design was further explored,and a synaesthesia analysis method was further proposed which is further demonstrated by a synaesthesia experiment of taste visualization.the application value of its theory in today's graphic design was further expanded.