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网络视频中植入式广告的特征及接受程度的影响研究

Research on the Characteristics of Implantable Advertising in Online Video and the Influence of Its Acceptance
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摘要 如今,植入式广告已成为各大企业公司常用的商业广告形式,在不触及观众逆反心理的情况下吸引了众多的消费者,许多学者和相关工作人员也将研究焦点放在了植入式广告上。网络视频中的植入式广告有着巨大的商业前景,吸引了众多消费者和商家的关注。基于此,文章着重研究网络视频中植入式广告的特征及其接受程度的影响。
作者 魏珍珍 曹艺 Wei Zhenzhen;Cao Yi
机构地区 湖北工业大学
出处 《艺术科技》 2023年第4期189-191,共3页 Art Science and Technology
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