数字文化贸易的发展格局与提升路径

Development Pattern and Promotion Path of Digital Culture Trade

数字经济时代,数字文化贸易已然成为国家对外文化贸易的新生力量。数字文化贸易的高质量发展有赖于系统性的发展格局与针对性的提升路径。就发展格局而言,应明确整体思路,瞄准历史、时代和价值的新定位,加快数字化转型;应审视贸易变化,关注由技术创新驱动而呈现的流速加快流量跃升以及流向变迁现象。就提升路径而言,面对产业内贸易指数偏低以及国际上数字贸易壁垒限制等问题,政府需要从渠道力和服务力两方面发力,推动数字文化企业整体水平提升,企业需要从提质与增量出发强化产品的文化内涵与技术含量。

In the era of digital economy,digital cultural trade has become a new force of foreign cultural trade.The high-quality development of digital culture trade depends on the systematic development pattern and targeted promotion path.In terms of the development pattern:It is necessary to clarify the overall thinking,calibrate the new orientation of history,era and value,and accelerate the digital transformation.It is important to examine changes in trade and at the acceleration,jump in flows and shifts in direction driven by technological innovation.In terms of the promotion path:in the face of low intra-industry trade index and international digital trade barriers,the government needs to promote the overall level of digital culture enterprises from the perspective of channel and service strength;Enterprises need to strengthen the cultural connotation and technical content of products from the perspective of quality and increment.