纾解人格异化——论20世纪30年代中国电影明星的社会文化功用

Relieve Personality Alienation:On the Social and Cultural Functions of Chinese Movie Stars in the 1930s

20世纪30年代,随着都市化进程的加快,中国社会人格异化现象加剧。本土明星业通过提高明星的曝光率、指明明星与大众的相似性、塑造明星自觉自由的个性、渲染明星的美貌等手段,建构了明星非凡的吸引力,又通过刊发明星日记、采访、传记、信件等方式,让明星自我表露。大众通过观看明星出演的影片、购买相关商品、给明星写信等方式给予回应。最终,明星与大众之间建立起准亲密关系。这样,大众从明星身上获得了归属感,也获得了人格有用的信心,从而纾解了异化焦虑。

In the 1930s,with the acceleration of urbanization in China,the alienation of social personality intensified.The local star industry has built the extraordinary attraction of stars by means of creating high exposure of stars,building the similarity between stars and the public,shaping the self-conscious and free personality of stars,and rendering the beauty of stars.It also allows stars to reveal themselves by publishing star diaries,interviews,biographies,letters,and other ways.The public responded by watching the films starred by the stars,purchasing relevant goods,and writing letters to the stars.Finally,a quasi-intimate relationship was established between the stars and the public.In this way,the public has gained a sense of belonging from the stars,as well as a useful confidence in personality,thus relieving the alienation anxiety.