摘要
通过与各大品牌跨界合作、焕新国风包装、紧跟热点与潮流、营造品牌网红化等方式,彰显国潮在品牌传播中的巨大推动作用,并进一步思考如何真正地打造自信的民族品牌。
Through cross-border cooperation with major brands, refreshing national style packaging, keeping up with hot spots and trends, the paper builds brand popularity and other ways to highlight the great role of China-fashion in brand communication, and further consider how to truly build a confident national brand.
出处
《丝网印刷》
2023年第4期68-71,共4页
Screen Printing
基金
山东省传统文化专项课题“新媒体环境下山东传统文化IP的国潮化打造与传播路径研究”(编号ZC20201 1071)阶段研究成果。
关键词
国潮
品牌传播
创造性转化
China-fashion
brand communication
creative transformation
