“BIN”品牌视觉形象设计

Visual Image Design of BIN Brand

通过消费心理分析和甜品市场发展探寻,梳理BIN甜品的品牌特点及标志符号,提取元素符号应用于品牌视觉形象设计,推出符合当下流行趋势和品牌内涵的品牌设计方案。

Through the analysis of consumer psychology and exploration of dessert market development, the paper sorts out the brand characteristics and logo symbols of BIN desserts, extracts element symbols and apply them to brand visual image design, and launches a brand design plan that conforms to the current fashion trend and brand connotation.