南京非遗金箔文创包装设计创新研究

Research on Innovation of Nanjing Intangible Cultural Heritage Gold Foil Creative Packaging Design

为明晰南京金箔产品和包装设计的问题,提出“文创包装”的整体设计主张,从品名字体衬线、流行图形、多色域表现、触觉交流和结构目的五要素中,形成创新表现的具体措施。为实现非遗金箔文化传承,提升南京金箔品牌影响力,以及民族金箔企业的设计创新提供有价值的参考。

In order to clarify the problems of Nanjing gold foil products and packaging design, the overall design proposal of "cultural and creative packaging" was put forward, and specific measures for innovative performance were formed from the fi ve elements of product name font serif, popular graphics, multi color domain performance, tactile communication and structural purpose. It provides valuable reference for the realization of intangible cultural heritage gold foil culture inheritance, the promotion of Nanjing gold foil brand infl uence, and the design innovation of national gold foil enterprises.