图腾文化在网印文创产品设计中的应用

Application of Chinese Totem Culture in the Design of Screen Printing Creative Products

中华民族拥有着悠久和多元化的传统文化,滋养着当代设计的发展,优秀设计与文化密不可分。文章着眼图腾文化,探讨传统文化价值维度的变迁及图腾文化在网印文创产品设计的延续、创新与发展。

The Chinese nation has a long and diversified traditional culture, which nourishes the development of contemporary design. Design and culture are inseparable. This paper focuses on totem culture, discusses the change of traditional cultural value dimension and the continuation, innovation and development of totem culture in screen printing cultural and creative product design.