品牌标志设计中的城市形象元素应用

Application of Urban Image Elements in Brand Logo Design

阐述品牌标志的特点,分析城市形象元素在品牌标志设计中的作用、设计理念和应用方式,探寻出具有独特地域面貌和文化特色的城市形象元素的品牌标志设计方式,对发展地方经济和文化交流起到积极的作用。

This paper expounds the characteristics of brand logo,analyzes the function,design concept and application mode of city image elements in brand logo design,explores the brand logo design mode of city image elements with unique regional features and cultural characteristics,and plays a positive role in the development of local economy and cultural exchanges.