人工智能及大数据技术在数字营销中的应用探究

Research on Application of Artificial Intelligence and Big Data Technology in Digital Marketing

近些年来,人工智能发展速度不断加快,在人们的生活领域得到了广泛运用,为人们的生活提供了更多便利。大数据技术水平不断提升,为许多行业带来了发展机遇。数字营销是市场营销模式的重要组成部分,人工智能的发展和大数据技术的有效应用对数字营销产生了一定的影响,推动了数字营销的发展。

In recent years,the development speed of artificial intelligence has been accelerating,and it has been widely used in people’s lives,providing more convenience for people’s lives.The continuous improvement of the level of big data technology has brought development opportunities to many industries.Digital marketing is an important part of the marketing model,and the development of artificial intelligence and the effective application of big data technology have had a certain impact on digital marketing and promoted the development of digital marketing.