数字经济背景下企业商业模式创新及发展策略研究

Research on Business Model Innovation and Development Strategy of Enterprises Under Digital Economy Background

基于当前数字经济时代的发展背景,加强商业模式创新对推动企业数字化转型起到了非常重要的作用。由于数字经济环境的影响,供需结构在原有的基础上发生了相应的变化,生产要素与需求之间出现了新的关系,形成了新的商业模式。数字经济时代的到来为企业发展提供了新的视角,数字经济势必成为企业商业模式创新的重要切入点。因此,有必要从商业模式创新入手,探讨数字经济背景下的企业商业模式发展对策和建议。

Based on the development background of the current digital economy era,strengthening business model innovation plays a very important role in promoting the digital transformation of enterprises.Due to the influence of the digital economic environment,the structure of supply and demand has undergone corresponding changes on the original basis,and a new relationship between production factors and demand has emerged,forming a new business model.The advent of the digital economy era has provided a new perspective for the development of enterprises,and the digital economy inevitably becomes an important entry point for enterprise business model innovation.Therefore,it is necessary to start with business model innovation and explore the countermeasures and suggestions for the development of enterprise business models in the context of digital economy.