数字经济下算法价格歧视的法律规制困境与完善进路

The Dilemma of Legal Regulation of Algorithmic Price Discrimination in the Digital Economy and the Way forward for Improvement

算法价格歧视侵害了消费者的知情权、公平交易权、自主选择权,同时强化了经营者的垄断地位。面对算法价格歧视带来的挑战,以《反垄断法》等为核心的法律规范无法妥善应对。鉴于此,算法价格歧视的规制思路应转向与之密切相关的《电子商务法》,同时发挥责任机制与算法监管层面的作用。具言之,可以加强对《电子商务法》相关条文的检视与完善;调整举证责任机制,设立算法解释权;完善算法审查委员会的职能,从事前、事中与事后实现对自动化定价算法的全过程监管。

Algorithmic price discrimination infringes on consumers′ right to know, fair trade, and independent choice, and at the same time strengthens the monopoly position of operators. In the face of the challenges brought by algorithmic price discrimination, the legal norms centered on the Antitrust Law and other laws cannot properly cope with it. In view of this, the idea of regulating algorithmic price discrimination should be shifted to the closely related E-commerce Law, and the role of responsibility mechanism and algorithmic regulation should be brought into play at the same time. In particular, we can strengthen the review and improvement of the relevant provisions of the E-commerce Law, adjust the burden of proof mechanism and establish the right of algorithmic interpretation, improve the function of the Algorithm Review Committee to achieve the whole process of regulation of automated pricing algorithms before, during and after the event.