户外徒步旅游者幸福感研究

A Study on the Well-being of Outdoor Hikers

以昆明及其周边的户外徒步旅游者为调查对象,从“旅游满意度”“高峰体验”“旅游意义”三个维度构建户外徒步旅游者的幸福感指标体系,分析徒步旅游者幸福感总体特征。采用独立样本T检验方法比较专业型和休闲型徒步旅游者幸福感的差异,应用ANOVA单因素方差法比较不同人口统计学特征徒步旅游者幸福感差异。结果表明:户外徒步旅游者幸福感总体处于中上游水平。“旅游满意度”维度中,道路交通条件和总体满意度呈一定的反向关系,说明徒步的道路越有挑战性,越能激发徒步者的成就感,徒步的幸福感就越高;专业型徒步者比休闲型徒步者更容易获得“高峰体验”;“旅游意义”维度,专业型和休闲型徒步者的“健康体验”差异不大,专业型徒步者的“成就感体验”高于休闲型徒步者,而休闲型徒步者“社交体验”高于专业型徒步者。年龄、职业、月收入、婚姻状况、居住地不同的徒步旅游者幸福感无明显差异,但不同性别和不同学历的徒步旅游者幸福感存在显著差异。

This study takes outdoor hiking tourists in Kunming and its surrounding areas as the investigation object,constructs the happiness index system of outdoor hiking tourists from 3 dimensions of′travel satisfaction′,′peak experience′and′tourism significance′,and analyzes the overall characteristics of the happiness of hiking tourists.The independent sample T test was used to compare the differences of happiness between professional and leisure hikers,and ANOVA was used to compare the differences of happiness among hikers with different demographic characteristics.The results show that the overall happiness of outdoor trekkers is in the middle and upper reaches.In the dimension of′travel satisfaction′,there is a certain inverse relationship between road traffic conditions and overall satisfaction,indicating that the more challenging the hiking path is,the more it can stimulate the sense of achievement and the higher the happiness of hiking.Professional hikers are more likely to get′peak experience′than leisure hikers.From the dimension of′tourism significance′,there is no significant difference between professional and leisure hikers in′health experience′.Professional hikers have higher′sense of achievement experience′than leisure hikers,while leisure hikers have higher′social experience′than professional hikers.There is no significant difference in the happiness of hikers with different age,occupation,monthly income,marital status and residence,but there is significant difference in the happiness of hikers with different gender and different educational background.