新文科背景下美术馆衍生品的创新性探索

Innovative Exploration of Museum Derivatives in New Liberal Arts

美术馆衍生品创意与设计是文创产业发展的重要支撑,也是文创产业价值的重要来源。在新文科背景下,文化、历史和数字技术的交叉融合赋予美术馆衍生品创意与设计全新的内涵,成为文创产业发展的动力。在新文科背景下的创新性探索过程中,美术馆衍生品创意与设计中存在价值引领作用弱化、创新语言陈旧和社会美育功能模糊的问题,这三方面成为当前美术馆衍生品创意与设计中的主要问题。

The design of creative museum derivatives is an important support for the development of cultural and creative industries,and a crucial source of value for these industries.In new liberal arts,the integration of culture,history and digital technologies,which is a boost to cultural and creative industries,has provided new meaning for creative museum derivatives.In exploring how innovative these derivatives are,this paper has identified three major problems:lack of value,outdated innovation and ambiguous functions of aesthetic education in society.