党的二十大精神指引下中国电影与国家形象的建构与传播路径

The Construction and Propagation Path of National Image in Chinese Films under the Spirit of the 20th CPC National Congress

党的二十大明确指出围绕展示国家形象建设文化强国的迫切性。国家形象彰显国家的文化软实力,中国电影对国家形象的建构与传播路径以自塑、他塑与合塑为主。自塑包含“三分法”的自塑方式、东方符码的自塑方式以及中国电影国家品牌建设;他塑则是海外主流媒体对中国电影跨文化传播的舆论塑造;合塑则更加强调影像符号对人类共性认知的启发作用。在党的二十大精神的引领下,中国电影对国家形象的建构与传播之路将走得更为平坦、宽广和深远。

Accroding to the report of the 20th CPC National Congress, build a socialist modern country in an all-round way, we need to focus on image construction to build a socialist cultural power. National image has become an important element to highlight the soft power of national culture. The construction and propagation path of national image in Chinese films mainly divided into three parts: self-molding, other-molding and combination molding. Self-molding contains the method of tripartition, the method of eastern symbol and national brand of Chinese film. Othermolding contains overseas dissemination and criticism of Chinese films and the influence of Pseudo-environment. Combination molding emphasize the inspiration of image symbols on human common cognition.