奋力复苏与降本增效:2022年的世界电影产业

Struggling to Recover,Lowering Cost and Improving Efficiency:On International Film Industry in 2022

2022年,随着新冠疫情趋向缓和,国际电影产业逐步回归正常运转,但在经济形势疲软、影片供应不足及观众习惯的变化等因素的影响下,电影市场恢复到疫情前的水平仍需时日。经过疫情期间两年多的博弈,影院和流媒体平台之间围绕上映窗口期逐渐达成了平衡,但也面临着新的挑战。资本对于内容行业的投资变得更加理性,“降本增效”成为电影和流媒体等相关行业的关键词,核心目标从不惜代价地追求用户增长转为追求利润。

The international film industry is gradually returning to normal operations in 2022 as the coronavirus pandemic eases, but it will take time for the film market to recover to pre-pandemic levels due to weak economic conditions, a lack of film supply and changing audience habits. After more than two years of struggling during the pandemic, theaters and streaming platforms have gradually reached a balance around the release window, but they also face new challenges. Capital investment in the content industry has become more rational, and “cost reduction and efficiency increase” has become a key word in content industries such as film and streaming media. The core goal has transformed from the pursuit of user growth at any cost to the pursuit of profit.