摘要
当前,中国展团在国际展会的参展规模不断攀升,企业科学参展的意识和品牌推广意识也不断增强。针对中国参展商参展习惯的演变,本期杂志展开“中国展商境外参展趋势调研”专题探讨。采访发现,有经验的参展商一般有明确的参展目标,对展会当地市场情况和贸易规则有一定的了解,并能充分筹备,预约客户,在展会现场主动洽谈,并在展后积极跟进,取得良好的参展效果。经验较少的参展商则缺乏明确的参展目标,筹备工作也欠充分。而“一对一”洽谈服务、展会的效果、政府补贴等则是企业最为关注的议题。
Nowadays,with the continuously increasing volume of Chinese enterprises to overseas exhibitions,the chief aim of the exhibitors has gradually cha nged from signing trade orders to pro mot i ng bran ds.It is con eluded in this feature in terview that mature exhibitors usually have specific marketi ng aims and are well prepared before the exhibition and are proactive for B2B negotiations on site.However,inexperienced exhibitors nor mally lack con crete aims and are often in adequately prepared.It is also found that B2B match services,good effect and go ver nmental finan cial subsidiaries are the major concerns of exhibitors.
