基于钻石模型视角分析数字音乐产业竞争策略

Analysis of Competitive Strategy of Digital Music Industry Based on Diamond Model

随着互联网信息技术与音乐产业的发展,我国已形成了较为完整的数字音乐产业体系。然而,与西方国家相比,我国数字音乐产业的竞争力有所不足。同时,多种外界因素使得数字音乐产业的发展受到了阻碍。基于此,本文通过构建钻石模型的方式,从生产要素、需求条件、企业经营战略、辅助产业、政府与机遇等方面,对影响我国数字音乐产业竞争力的因素进行分析,并给出有关策略建议,以供参考。

With the development of the Internet information technology and music industry,our country has formed a complete digital music industry system.However,compared with western countries,our digital music industry competitiveness is insufficient.At the same time,a variety of external factors have hindered the development of the digital music industry.Based on this,this paper,by constructing the diamond model,analyzes the factors that affect the competitiveness of our digital music industry from the aspects of production factors,demand conditions,business strategy,auxiliary industries,government and opportunities,and gives some strategic suggestions for reference.