广播电视台融合媒体平台的建设与应用

Construction and Application of Integrated Media Platform of Radio and TV Station

随着媒体融合不断向纵深发展,各地融媒体中心建设在加快推进。以广播电视台融合媒体平台的建设与应用为研究重点,分析广播电视台融合媒体发展现状,以丹东广播电视台为例,探讨广播电视台融合媒体平台的建设与应用情况,推动丹东广播电视台融媒体进程,打造融合媒体产品,实现丹东广播电视台融媒体平台的一体化资源配置、多媒体内容汇聚、共平台内容生产、多渠道内容分发。

With the continuous development of media integration, the construction of local media integration centers is accelerating.Focusing on the construction and application of the integrated media platform of the radio and television station, this paper analyzes the current situation of the development of the integrated media platform of the radio and television station, and takes Dandong radio and television station as an example to discuss the construction and application of the integrated media platform of the radio and television station, promote the process of the integrated media platform of Dandong radio and television station, create the integrated media products, and realize the integrated resource allocation, multimedia content convergence of the integrated media platform of Dandong radio and television station common platform content production and multi-channel content distribution.