《女史箴图》中女性形象在爱居兔品牌中的设计研究

Study on the Design of the female image in the Admonitions Scroll in Aiju Rabbit Brand

顾恺之名下传统卷轴画《女史箴图》现藏于大英博物馆(纵24.8厘米,横348厘米,绢本设色)[1]是表现我国汉代宫廷妇女形象的典型作品。其中女性形象造型、服饰妆容等都具备丰富的图像语言,线描勾勒的人物轮廓以及设色、人物形象动态细节等都可以作为我们设计师的灵感素材。结合国内的爱居兔品牌所展示的女性定位需求,针对绘画作品中整理搜集的灵感要素展开提取、重组、整合、应用等设计流程,合理展开设计方案的制订,构建一种基于传统图像的当代时装设计范式,探索突出传统文化基因的当代时尚化表达以及个性化品牌产品开发路径。

TGu Kaizhi’s Chinese Scroll Painting"the Admonitions Scroll",now in the British Museum(24.8cm vertical,348cm horizontal,color on silk)[1],is a typical work of court women in the Han Dynasty.Among them,female image modeling,dress makeup and so on have a rich image language,line drawing outline of the character and color,dynamic details of the character image can be used as inspiration material for our designers.Combine domestic love the rabbit brand positioning shows women demand,on sorting collection of paintings was inspired elements extraction,restructuring,integration,application of the design process,a reasonable design scheme of the formulation,build a kind of contemporary fashion design paradigm based on traditional image,explore the outstanding traditional culture and contemporary vogue expression of the genes personalized brand product development path.