乡村振兴视域下我国体育赛事旅游产业发展研究

Chinese Sports Event Tourism Industry Development Research from the Perspective of Rural Revitalization

本研究主要从体育赛事与乡村旅游融合发展的角度出发,探索体育赛事与乡村旅游融合发展的新路径,以此来彰显城市特色,激活城市发展潜力,推动乡村旅游转型升级,助力乡村振兴。运用文献资料、逻辑分析等研究方法,分析乡村振兴视域下我国体育赛事旅游产业的现实困境,并提出优化路径。乡村振兴视域下体育赛事旅游产业发展的困境:体育赛事旅游产业发展的整合度不足;品牌效应不足;赛事组织制度欠缺,运行不规范。优化路径包括:深挖地方文化内涵,打造体育赛事旅游品牌;拓展社会参与方式,多维度推广体育赛事;建设体育旅游景点,打造知名体育旅游线路;优化产业运营体制,推动赛事供给侧改革;加强地方资源融合,提高城市品牌影响力;完善人才培养机制,充实体育旅游人才队伍。

From the perspective of the integrated development of sports events and rural tourism,this study explores a new path for the integrated development of sports events and rural tourism,so as to highlight urban characteristics,activate urban development potential,promote the transformation and upgrading of rural tourism,and help rural revitalization.By using the methods of literature and logic analysis,this paper analyzes the realistic predicament of sports event tourism industry in China from the perspective of rural revitalization,and puts forward optimization methods.Difficulties in the development of sports event tourism industry from the perspective of rural revitalization:insufficient integration of sports event tourism industry development;Lack of brand effect;Lack of competition organization system,non-standard operation.The optimization path includes:dig deep local cultural connotation,build sports event tourism brand;Expand ways of social participation and promote sports events in multiple dimensions;Construct sports tourist attractions and build famous sports tourist routes;Optimize the industrial operation system and promote the supply-side reform of the competition;Strengthen the integration of local resources,improve the city brand influence;We will improve the talent training mechanism and enrich the team of sports tourism talents.