休闲观视域下阅读者分层量表开发及其对阅读推广实践的启示

The Development of a Stratified Scale for Readers in the Perspective of Leisure and its Implications for Reading Promotion Practice

[目的/意义]构建休闲情境下阅读者的分层量表,探究深度休闲阅读者的特征及权重,为开展高质量的阅读推广实践活动提供助力.[方法/过程]采用休闲观理论,在文献调研、专家评估的基础上编制初始量表.运用题项分析、因子分析进行量表纯化,经信效度检验后形成正式量表.而后通过调研数据的结构方程模型分析,验证所构建量表的适用性与实用性.[结果/结论]深度休闲阅读者具有持续获益、强烈认同、坚持不懈、个人努力、次文化、生涯性6项特征.经实证研究发现当测量者不具备上述特征时,可判定为随兴休闲阅读者;当测量者仅具有持续获益这一特征时,可判定为潜在深度休闲阅读者;当测量者具有除持续获益以外的任意一个或几个特征时,可判定为深度休闲阅读者.最后,按照深度休闲阅读者特征的重要性以递进式排序,据此提出随兴休闲阅读者到深度休闲阅读者的演化路径.

[Purpose/Significance]Construct a stratified scale of readers in leisure contexts and explore the characteristics and weights of serious leisure readers,which can contribute to the development of high-quality reading promotion practices.[Method/Process]Adopting the theory of the leisure perspective,the initial scale was developed on the basis of literature research and expert evaluation.The scale was purified using item analysis and factor analysis,and then tested for reliability and validity to form a formal scale.Then,through structural equation modelling analysis of the research data validate the applicability and usefulness of the constructed scales.[Result/Conclusion]Serious leisure readers have six characteristics:durable benefits,strong identification,persistence,personal effort,unique ethos,and career.The empirical study finds that when the measure does not have the above characteristics,it can be judged as a casual leisure reader;when the measure only has the characteristic of durable benefit,it can be judged as a potential serious leisure reader;when the measure has any one or several characteristics other than durable benefit,it can be judged as a serious leisure reader.Finally,the evolutionary path from casual leisure readers to serious leisure readers is proposed in a progressive order of importance according to the characteristics of serious leisure readers.