海口市琼山区农业品牌现状与思考

Current Situation and Thinking of Brand Agriculture in Qiongshan District,Haikou City

从海南省海口市琼山区现有农业品牌及其分布情况、农业品牌发展面临的困境、制约因素等方面论述了琼山区在自贸港背景下农业品牌发展现状,并抓住实际问题,客观分析问题的根源,从而针对性提出相应建议,继而为推动琼山农业品牌化发展找准发力点。

This article discusses the development status of agricultural brands in Qiongshan District under the background of free trade ports from the aspects of the existing brands and their distribution,the difficulties faced by the development of agricultural brands,and the restrictive factors in Qiongshan District,Haikou City,Hainan Province,and grasps the practical problems.Objectively analyze the root cause of the problem,put forward corresponding suggestions,and then find the point of force for promoting the development of the Qiongshan agricultural brand.