保定市城镇居民有机蔬菜购买意愿影响因素研究

Study on Influencing Factors of Organic Vegetable Purchase Intention of Urban Residents in Baoding City

通过问卷调查的方式了解保定市城镇居民关于有机蔬菜的购买意愿,使用二元logistic回归模型对影响城镇居民购买有机蔬菜意愿的因素进行研究。研究表明,家中有小孩居住与否、消费者的受教育程度、消费者的收入以及有机蔬菜的价格是影响保定市城镇居民有机蔬菜购买意愿的主要因素。本文在此基础上提出提高城镇居民有机蔬菜购买意愿、促进有机蔬菜市场发展的相关建议。

Through questionnaire survey,the purchase intention of urban residents about organic vegetables in Baoding city was understood,and the factors influencing the purchase intention of urban residents were studied using binary logistic regression model.The research shows that whether there are children living at home,the education level of consumers,the income of consumers and the price of organic vegetables are the main factors affecting the willingness of urban residents to buy organic vegetables in Baoding.On this basis,this paper puts forward relevant suggestions to improve the willingness of urban residents to buy organic vegetables and promote the development of organic vegetable market.