媒介融合背景下三江侗族自治县古村落旅游开发策略

The Tourism Development Strategy of the Ancient Village of the Dong Ethnic Group in Sanjiang under the Background of Media Fusion

随着互联网的高速发展,广西柳州三江侗族自治县的旅游业面临着人才、资金、资源等多方面的挑战。文章从媒介融合的角度出发,对三江侗族古村落的概况进行介绍,采用SWOT分析法,分析媒介融合下三江侗族古村落旅游开发的优势、劣势、机遇和挑战,并将四种因素两两进行组合研究,最后从政策、商业、科技等角度提出了适应三江侗族古村落旅游开发的具体策略。

With the rapid development of the Internet,the tourism industry of Sanjiang Dong Autonomous County is facing challenges from talents,funds,resources and other aspects.From the perspective of media integration,this paper introduces the general situation of Sanjiang Dong ancient village,this paper uses SWOT analysis method to analyze the advantages,disadvantages,opportunities and challenges of tourism development,studies the four factors in pairs,and puts forward specific strategies to adapt to the tourism development of Sanjiang Dong ancient village from the perspective of policy,science and technology,commerce,etc.