叙事顺序对知识可视化设计传播效果的影响

Impact of Narrative Sequence on the Communication Effect of Knowledge Visualization Design

在互联网技术飞速发展的背景下,信息过载、信息不易解读、信息不对称等新的社会问题逐渐出现,知识可视化成为解决上述问题的重要工具。知识的高质量传播离不开对知识可视化设计中叙事性的理解和把握,而在叙事过程中叙事顺序对于受众理解和把握信息起着非常重要的作用。本文通过对叙事顺序相关研究的回顾,提出单线型、复线型等7种知识可视化设计的叙事顺序类型,并对单线型、复线型、AB选择型3种典型表现及应用进行讨论,得出合适的叙事顺序干预有助于提升知识可视化设计的传播效果的结论,也为今后知识可视化设计过程中的决策提供了一定的思考视角和借鉴意义。

In the context of the rapid development of Internet technology,new social problems such as information overload,difficult to interpret information,and information asymmetry have gradually emerged,and knowledge visualization has become an important tool to solve the above problems.The high-quality dissemination of knowledge is inseparable from the understanding and grasp of the narrative in the visual design of knowledge,and the narrative sequence plays a very important role in the audience's understanding and grasp of information in the narrative process.By reviewing the related researches on narrative sequence,this paper proposes seven types of narrative sequence for knowledge visualization design,such as single-line type and multi-line type,and discusses three typical manifestations and applications of single-line type,multi-line type and AB selection type.It is concluded that the intervention of narrative sequence is helpful to improve the dissemination effect of knowledge visualization design,and also provides a certain perspective and reference for decision-making in the process of knowledge visualization design in the future.