新媒体传播下的信息可视化设计研究——以火锅图鉴为例

Research on Information Visualization Design in the Context of New Media Communication:A Case Study of Hot Pot Infographic

研究信息可视化设计语言在新媒体下的动态传播方式。通过分析研究信息可视化的理论,以及在新媒体传播下的直观性、美观性、交互性的三个原则,以火锅图鉴信息的可视化设计为例,收集火锅饮食相关文化资料及数据进行汇总。理清不同地域火锅饮食文化的特点,归纳新媒体传播中的信息可视化设计的流程和方法。通过视觉元素动静结合的表现形式,增强信息传播的力度。

This paper studies the dynamic communication mode of information visualization design language under new media.By analyzing and studying the theory of information visualization and the three principles of intuitiveness,aesthetics and interactivity under the communication of new media,the paper takes the visual design of hot pot drawing information as an example to collect cultural data and data related to hot pot diet.The characteristics of hot pot infographic design in different regions are clarified,and the process and method of information visualization design under new media communication are summarized.The combination of dynamic and static visual elements is used to enhance the strength of information transmission.