自媒体时代高职院校主流意识形态认同培育路径研究

Research on the Cultivation Path of Mainstream Ideology in Higher Vocational Colleges in the Era of“We Media”

自媒体时代,高职院校主流意识形态认同教育面临着话语权威被削弱、传播内容被冲击、系统性被解构等问题,削弱了高职院校大学生对主流意识形态的认同。高职院校应从加强意识形态认同教育主导权、强化教师队伍、夯实课堂教学、提高大学生媒介素养等方面来构建高职院校主流意识形态认同培育路径,推动主流意识形态认同工作取得实效。

In the era of“we media”,the mainstream ideological identity education in higher vocational colleges is faced with problems such as weakened discourse authority,impacted communication content and systematic deconstruction,which weakens the identification of the mainstream ideology among college students in higher vocational colleges.Higher vocational colleges should build the cultivation path of mainstream ideological identity in higher vocational colleges from strengthening the dominance of ideological identity education,strengthening teachers,consolidating classroom teaching and improving the media literacy of college students,and promote the work of mainstream ideological identity to achieve practical results.