中华古籍文化传播创新的日常面向——以纪录片《穿越时空的古籍》为例

A Daily Orientation of the Culture of Chinese Ancient Books in Innovative Communication:Taking the Documentary Ancient Books through Time and Space as an Example

传统古籍是中华文明的重要见证。立足于时代需求,推动中华古籍的传播创新,是促进中华优秀传统文化创造性转化与创新性发展的应有之义。网络纪录片《穿越时空的古籍》从日常生活视角,以“穿越”为传播隐喻,关注古代生活方式的跨时空再现复原、前人逸闻趣事的跨媒介叙事呈现。在叙事方面将保护、传承与创新的逻辑互嵌,具有书斋故事与考察记录相结合、趣缘传播与代际传承相结合的多重叙事特点。该纪录片尝试将古籍的大众化传播,落实于百姓生活日用、衣食住行,对探讨时代精神与历史人文的共生性以及促进传统文化的传承与传播具有启发意义。

Traditional ancient books are important witnesses of Chinese civilization.Based on the needs of the present era,it is necessary to promote the creative transformation and innovative development of excellent traditional Chinese culture to promote the dissemination and innovation of Chinese ancient books.From the perspective of daily life,the online documentary Ancient Books through Time and Space takes "time travel" as the communication metaphor,focusing on the cross-temporal reproduction and restoration of ancient lifestyle and the cross-media narrative presentation of the anecdotes of predecessors.In terms of narration,the logic of protection,inheritance and innovation is interwoven,with multiple narrative features of combining study stories with investigation records,and interest communication with generational inheritance.This documentary attempts to popularize the ancient books to the people's daily life,clothing,food,housing and transportation,which is of enlightening significance to explore the symbiosis between the spirit of the era and history and humanity,as well as to promote the inheritance and dissemination of traditional culture.