台湾地区传统盐业转型为文化创意产业的操作与问题

The Operation and Problems of the Transformation of Traditional Salt Industry into Cultural and Creative Industries in Taiwan, China

2002年台湾地区全面关闭盐场,天日晒盐走入历史,传统制盐产业开始朝文化创意产业转型。文章以七股盐场、北门盐场的开发及鲲鯓王平安盐祭活动为例,探讨此转型的操作策略、成效与问题。研究发现将旧有的盐田、工厂与宿舍改造为集游乐、体验及教学于一体的空间,并举办结合盐业文化与民间信仰的节庆活动,能为传统盐业带来生机与活力。另一方面,过度重视观光目的易造成盐田景观的改变,相关活动亦无法如实体现盐工的劳动记忆与信仰情感。此外,对于各盐业景点间相互模仿缺乏创意与特色;观光客局限于固定的空间与时间内,无法向外延伸,使产业效益难以扩大等问题,须从文化、创意、产业三方面加以检讨改进,才能使传统盐业成功转型及永续发展。

In 2002,Taiwan ,China completely closed its salt farms.The traditional salt industry began to transform into cultural and creative industry.This thesis takes the Qigu salt field,the Beimen salt field and the Kunyang King’s Safe Salt Festival as examples to discuss the operational strategies,effects and problems of this transformation.The research found that the old salt fields,factories and dormitories were transformed into spaces for play,experience and teaching,and festivals that combined salt industry culture and folk beliefs,which really attracted a large number of people to travel here,making the traditional salt industry regain vitality.However,excessive emphasis on the purpose of tourism has caused changes in the salt field landscape,and related activities are unable to embody the labor memories and beliefs of salt workers.In addition,the various salt industry attractions mimic each other,but lack creativity and characteristics.What’s more,tourists are limited to a fixed space and time and cannot extend outward,which also makes it difficult to expand the benefits of the industry.These issues must be reviewed and improved from the three aspects of culture,creativity and industry to successfully transform and achieve sustainable development.