收视大数据直播、时移、回看、点播综合统计方法研究

Research on Comprehensive Statistical Methods for Live, Time-shifted,Playback and On-demand Viewing Big Data

本文研究了一种综合统计广播电视节目直播、时移、回看、点播收视的方法,目的在于解决仅采用直播收视率难以客观、全面反映节目传播效果的问题,助力广播电视节目客观传播效果的综合评价。

This paper studies a comprehensive statistical method for live, time-shifted, playback and on-demand viewing of radio and television programs, with the aim of solving the problem that it is difficult to objectively and comprehensively reflect the dissemination effect of radio and television programs by using only live viewing rate, and helping comprehensive evaluation of the objective broadcast effect of radio and television programs.