数字时代河南乡村文旅品牌形象设计与推广

The Brand Image Design and Promotion of Henan Rural Tourism in the Digital Age

乡村文旅产业在新时代已成为人民群众生活中不可或缺的一部分,在工作节奏日渐加快且生活压力日渐加大的社会,到乡村地区旅游参观已成为越来越多受众群体度过业余时间的新选择。同时随着数字时代全面来临,乡村文旅品牌形象设计与推广工作也相应成为文旅领域中的重要工作内容。本文以河南地区乡村文旅发展情况为依据,分析了乡村文旅品牌现状与现存不足,并就其未来发展提出了相关建议,以期为同行业人员提供帮助。

The rural cultural tourism industry has become an indispensable part of people's life in the new era.In today's society,the pace of work is speeding up and the pressure of life is increasing,traveling to rural areas has become a new choice for more and more audiences to spend their spare time.At the same time,with the advent of the digital era,the brand image design and promotion of rural cultural tourism has become an important part of the field of cultural tourism.Based on the development of rural cultural tourism in Henan Province,this paper analyzes the current situation and existing deficiencies of rural cultural tourism brands,and puts forward relevant suggestions for their future development,in order to provide help for the industry personnel.