信息化驱动下的农产品品牌包装设计研究

Research on the Brand Packaging Design of Agricultural Products Driven by Information Technology

包装设计是农产品品牌宣传的重要一环。农产品作为一个产品类别,其包装设计的重点在于是否能体现农产品本身的属性,并且农产品包装设计在体现产品特性方面不能仅仅局限于“人”这一维度,更要考虑到消费者购买习惯。通过对消费者购买行为分析,发现其在购买时不仅关注产品本身,还会注重产品包装的品牌调性与体验感,从而对产品包装进行优化设计。本文主要提出了信息化驱动下农产品品牌包装设计的策略。

Packaging design is an important part of agricultural products brand publicity.As a product category,the packaging design of agricultural products focuses on reflecting the attributes of agricultural products themselves,and the packaging design of agricultural products should not be limited to“people”,but also consider the purchasing habits of consumers.Through the analysis of consumers'purchasing behavior,it is found that they not only pay attention to the product itself,but also pay attention to the brand tonality and experience of product packaging,so as to optimize the design of product packaging.This paper mainly puts forward the strategy of brand packaging design of agricultural products driven by information technology.