创新网络空间中华民族共同体意识的话语传播策略探析

Innovative discourse communication strategies of Chinese nation Community consciousness in cyberspace

移动互联网时代,推动中华民族共同体意识深入发展,需要以网络空间为抓手,拓展中华民族共同体意识话语信息传播的第二发展空间。中华民族共同体意识话语在网络空间的传播呈现出主体多元化、内容碎片化、载体多样化和场域虚实化等特征,同时面临着信息技术差异明显、网络舆论复杂多变、网络空间泛娱乐化、网络传播去中心化和话语模式圈层化等现实挑战。基于此,促进网络空间中华民族共同体意识话语的传播,需要推进技术普及、规正舆论导向、拓宽传播渠道、加强话语监管以及促进话语融通。

In the era of mobile internet,to promote the in-depth development of Chinese people's community consciousness,it is necessary to take the network space as the starting point to expand the second development space of the communication of Chinese people's community consciousness discourse information.The discourse of the sense of community of the Chinese nation in cyberspace presents the characteristics of subject diversification,content fragmentation,carrier diversification and field virtuality.At the same time,it is faced with such realistic challenges as obvious differences in information technology,complex and changeable network public opinion,the entertainment of network space,the decentralization of network communication and the stratification of discourse patterns.Based on this,to promote the communication of discourse of consciousness of the Chinese nation community in cyberspace,it is necessary to advance the popularization of technology,standardize the orientation of public opinion,broaden the communication channels,strengthen the supervision of discourse and accelerate the integration of discourse.