山西省居民食品安全事件发生后恢复购买行为及其影响因素分析

Resuming of purchase behavior and its associates after food safety incidents among adult residents in Shanxi province:a cross-sectional survey

目的了解山西省居民食品安全事件发生后恢复购买行为及其影响因素,为提出完善食品安全风险的治理建议提供参考依据。方法于2020年12月-2021年3月采用分层随机抽样方法在山西省抽取11个市70个样本县共2275名居民进行问卷调查。结果山西省最终纳入分析的1991名居民中,表示在食品安全危机事件发生后不会恢复购买行为者1045人(52.5%),会恢复购买行为者946人(47.5%);多因素非条件logistic回归分析结果显示,家庭人均月收入>5000元、患慢性病、一般关注食品安全和对企业管理食品安全信任水平为信任的山西省居民在食品安全事件发生后更易恢复购买行为,女性、食品安全知识得分等于或高于平均分、认为中国食品整体风险大和对政府管理食品安全信任水平为信任的山西省居民在食品安全事件发生后不易恢复购买行为。结论山西省居民在食品安全事件发生后恢复购买行为处于中等水平,对中国食品整体风险评价、食品安全关注度、家庭人均月收入、对政府管理食品安全信任水平是该地区居民食品安全事件发生后恢复购买行为的主要影响因素。

Objective To examine the resumption of purchase behavior and its influencing factors after food safety incidents among the residents in Shanxi province for providing evidence to the improvement of food safety risk management.Methods A self-administered questionnaire survey was conducted among 2275 adult residents(≥18 years)recruited in 70 districts/counties of 11 municipalities of Shanxi province using stratified random sampling from December 2020 through March 2021.Results Of the 1991 participants with valid responses,1045(52.5%)reported the unwillingness to resume purchase behavior after a food safety crisis in comparison to 946(47.5%)reporting the willingness to resume purchase behavior.The results of unconditional multivariate logistic regression analysis results showed that the participants with following characteristics are more likely to resume purchase behavior after a food safety incident:male gender,with a family annual income of more than 5000 yuan(RMB)per capita per month,suffering from chronic disease,being generally concerned about food safety,and having confidence in enterprises′capability on food safety management;in contrast,the participants being female,with a food safety knowledge score of equal to or higher than the average score,considering a generally higher domestic food safety risk,and believing in government management on food safety were less likely to resume purchase behavior after a food safety accidents.Conclusion Slightly more than a half of adult residents in Shanxi province would resume purchase behavior after a food safety incident and the residents′willingness to resume purchase behavior after food safety incident is mainly influenced by the consideration on domestic overall risk of unsafe food,concerns about food safety,household annual income per capita,and the confidence in government management on food safety.