“一带一路”倡议下我国对外体育话语传播的理论逻辑与实践策略

The Theoretical Logic and Practical Strategies of China’s Foreign Sports Discourse Communication under the"The Belt And Road"Initiative

采用文献资料法与逻辑分析法,分析“一带一路”倡议为我国对外体育话语传播带来的全新历史机遇,进一步探寻该倡议下传播体育话语的理论逻辑与实践策略。研究结论认为:在理论逻辑上,塑造以公信力、传播力、引导力、影响力为核心的对外体育话语体系;在实践策略上,1)提高文化认同感,提升话语公信力;2)增强传播力度与效度,提升话语传播力;3)践行全球化治理观,提升话语引导力;4)融入优秀文化理念,提升话语影响力。

Using the method of literature review and logical analysis,this paper analyzes the new historical opportunities brought by the"the Belt and Road"initiative for China’s foreign sports discourse communication,and further explores the theoretical logic and practical strategies of sports discourse communication under the initiative.The conclusion of the study is that,in terms of theoretical logic,we should shape a foreign sports discourse system with credibility,communication,guidance and influence as the core;In terms of practical strategies,1)improve the sense of cultural identity and enhance the credibility of discourse;2)Strengthen the communication strength and validity,and improve the communication power of discourse;3)Practice the concept of global governance and improve the discourse guidance;4)Integrate excellent cultural concepts and enhance discourse influence.